Senior Product Marketing Manager
Job Summary
To establish a comprehensive product marketing function, the full-time Senior Product Marketing Manager will own go-to-market strategies, competitive positioning, and messaging for Flex's suite of financial products, working remotely and collaborating closely with various teams to ensure successful market launches.
Key responsibilities
- Own go-to-market strategies for all product launches, collaborating with Product leadership and ensuring alignment across teams
- Define competitive positioning and conduct market research to inform messaging and sales enablement materials
- Provide Lifecycle Marketing and Sales Enablement with necessary content and messaging to support their initiatives and campaigns
Required qualifications
- 5+ years of experience in product marketing, with at least 2 years in B2B fintech or financial services
- Proven track record of go-to-market ownership and launching products from scratch
- Strong competitive intelligence skills and ability to create effective sales battlecards
- Excellent written communication skills for developing internal and external documentation
- Experience working directly with Product teams on positioning without relying on existing frameworks
Complete Job Description
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