Senior Product Marketing Manager
Job Summary
Owning the go-to-market strategy for trading products in the Coinbase retail app, the full-time Senior Product Marketing Manager will drive trading volume growth through product launches, positioning, and creative engagement programs while working in a remote-first environment with quarterly in-person sessions.
Key responsibilities
- Lead the end-to-end trading product marketing strategy, focusing on customer-first positioning and messaging
- Manage go-to-market initiatives for new trading instruments, including audience strategy and performance measurement
- Develop and execute engagement programs to boost adoption among active traders and increase trading volume
Required qualifications
- 8+ years of experience in product marketing, growth marketing, or product management in a consumer-facing app
- Hands-on experience marketing trading or financial products with a strong understanding of active trader behavior
- Proven track record of managing product launches and growth strategies from positioning to execution
- Advanced analytical skills with experience in defining success metrics and running experiments
- Experience in executing large-scale growth programs or engagement campaigns that achieved measurable outcomes
Complete Job Description
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