Senior Product Marketing Manager

Job Summary

Owning the go-to-market strategy for trading products in the Coinbase retail app, the full-time Senior Product Marketing Manager will drive trading volume growth through product launches, positioning, and creative engagement programs while working remotely and participating in quarterly in-person sessions.

Key responsibilities

• Lead the end-to-end product marketing strategy for trading instruments, translating complex product offerings into customer-focused messaging
• Manage go-to-market initiatives for new trading product launches, including audience strategy, value proposition development, and performance measurement
• Execute engagement programs to enhance trader adoption and monitor success metrics tied to trading volume and product usage

Required qualifications

• 8+ years of experience in product marketing, growth marketing, or product management within a consumer-facing app, specifically in trading or financial products
• Hands-on experience marketing trading, investing, or derivatives products at established financial companies
• Proven track record of managing product launches and growth strategies from inception to execution
• Advanced analytical skills with experience in defining success metrics and leveraging data for decision-making
• Experience in executing large-scale growth and engagement campaigns that resulted in measurable outcomes