Senior Product Marketing Manager
Job Summary
Owning the go-to-market strategy for trading products in the Coinbase retail app, the full-time Senior Product Marketing Manager will drive trading volume growth through product launches, positioning, and creative engagement programs while working in a remote-first environment.
Key responsibilities
- Lead end-to-end trading product marketing strategy, translating complex products into customer-first messaging
- Manage go-to-market initiatives for new trading instrument launches, including audience strategy and measurement
- Drive trading volume growth by partnering with teams to activate awareness campaigns and engagement programs
Required qualifications
- 8+ years of experience in product marketing, growth marketing, or product management in a consumer-facing app
- Hands-on experience marketing trading, investing, or derivatives products at relevant companies
- Proven ability to manage product launches and growth strategies from positioning to performance measurement
- Advanced quantitative and analytical skills with experience in defining success metrics and running experiments
- Experience executing large-scale growth programs or engagement campaigns with measurable outcomes
Complete Job Description
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