Senior Product Marketing Manager
Job Summary
Strategically leading the vertical go-to-market (GTM) initiatives, the full-time Senior Product Marketing Manager will define industry positioning and messaging for LumApps' employee hub experience platform while collaborating with cross-functional teams to create impactful sales enablement tools and tailored solutions in a remote setting.
Key responsibilities
- Own the end-to-end industry strategy, positioning, messaging, and core content for target enterprise verticals
- Develop insights into key vertical stakeholders, mapping out their unique pain points and digital workplace requirements
- Equip the global sales team with industry-specific pitch decks, competitive materials, and tailored demo flows
Required qualifications
- 6+ years of experience in B2B SaaS Product Marketing, with 2-3 years focused on vertical/industry marketing
- Strong understanding of Employee Experience, Enterprise Intranets, or Digital Workplace software
- Exceptional storytelling ability to translate complex features into clear, value-driven narratives
- Proven track record in building enablement programs that contribute to pipeline growth and win rate improvements
- Familiarity with enterprise IT environments, particularly Google Workspace and Microsoft 365
Complete Job Description
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