Senior Product Marketing Manager
Job Summary
Experienced marketers will find a full-time remote Senior Product Marketing Manager opportunity focused on driving product strategy, positioning, and go-to-market execution for innovative microbiome health products.
Key responsibilities
- Develop and implement comprehensive product marketing strategies to enhance brand awareness and drive customer engagement
- Collaborate with cross-functional teams to define product positioning, messaging, and competitive differentiation
- Analyze market trends and consumer insights to inform product development and marketing initiatives
Required qualifications
- 5+ years of experience in product marketing, preferably within the health or wellness industry
- Proven track record of successfully launching and managing products in a DTC environment
- Strong understanding of microbiome science and its applications in health
- Experience with data analysis and market research to drive strategic decisions
- Bachelor's degree in marketing, business, or a related field; MBA preferred
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