Senior Product Marketing Manager
Job Summary
Leading go-to-market strategy and commercialization efforts for key Consumer Tax products, the full-time Senior Product Marketing Manager will develop market-informed strategies, collaborate with cross-functional teams, and drive customer adoption in a remote environment.
Key responsibilities
- Lead go-to-market strategy and planning for Consumer Tax products and services
- Develop product positioning, messaging frameworks, and integrated launch plans
- Conduct customer and market analysis to inform positioning strategies and improve product adoption
Required qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- 7+ years of experience in product marketing, marketing strategy, or related disciplines
- Experience leading go-to-market initiatives within a consumer-focused organization
- Strong understanding of product positioning, customer segmentation, and messaging strategy
- Demonstrated ability to develop customer-centric marketing strategies that drive business growth
Complete Job Description
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