Senior Product Marketing Manager

Job Summary

Driving the product marketing function, the full-time Senior Product Marketing Manager will define customer profiles, lead go-to-market strategies, and develop messaging for business payments and consumer money transfer, all while collaborating across teams in a hybrid work environment.

Key responsibilities

• Define and own customer profiles, segmentation, positioning, and messaging for business and consumer segments
• Lead go-to-market strategy and execution for new product launches, coordinating across multiple teams
• Drive sales enablement by creating playbooks, competitive battlecards, and collateral for sales teams

Required qualifications

• 5+ years of marketing experience, with at least 2-3 years in product marketing, preferably in fintech or B2B SaaS
• Experience marketing to business audiences and understanding B2B buying processes
• Proven ability to lead cross-functional go-to-market launches from planning to post-launch measurement
• Strong analytical skills and experience with customer research and competitive benchmarking
• Excellent writing and communication skills, with the ability to adapt messaging for different audiences