Senior Product Marketing Manager
Job Summary
Operating remotely as a Senior Product Marketing Manager, the full-time individual contributor will define and operationalize market-facing product value, focusing on customer insights, messaging architecture, and competitive narratives across the product portfolio.
Key responsibilities:
- Define Ideal Customer Profiles (ICP) and develop comprehensive product positioning and messaging frameworks
- Collaborate cross-functionally to influence product and technology decisions based on market and customer insights
- Ensure a consistent, evidence-based value story is communicated across various channels, including Product, Marketing, and Customer Success
Required qualifications:
- Bachelor's degree in Marketing, Business, or a related discipline; MBA or advanced degree preferred
- Seven or more years of experience in Product Marketing or related go-to-market roles
- Proven experience in defining product positioning and messaging in a B2B environment
- Demonstrated ability to partner with Sales, Product, and Customer Success leadership teams
- Experience in healthcare, healthcare IT (HCIT), or enterprise SaaS strongly preferred
Complete Job Description
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