Senior Product Marketing Manager
Job Summary
To drive the growth and adoption of products in the continuing education sector, the full-time remote Senior Product Marketing Manager will develop and execute comprehensive marketing strategies, create compelling positioning and messaging, and collaborate with cross-functional teams to enhance customer engagement and retention.
Key Responsibilities
- Develop and implement product marketing strategies for Surgent's offerings, including positioning and go-to-market plans
- Conduct market research to gather insights on customer needs and competitive dynamics, informing product and messaging improvements
- Lead product launches and create marketing campaigns that drive awareness, consideration, and adoption of new products
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 7+ years of experience in product marketing or B2B marketing
- Strong understanding of the professional services industry and buyer decision-making processes
- Proven ability to develop product positioning, messaging, and sales enablement strategies
- Experience with SEO, SEM, and analytics tools such as Google Analytics
Complete Job Description
The complete job description is available to members. Premium membership includes:
Full access to 41,964 remote jobs from human-vetted companies, updated daily
Resume Builder - AI-powered tool to craft, enhance, and tailor your resume to a specific job
Twice-monthly live group coaching and the full Remote Career Center
20% member discount on Career Services
Backed by a 30-day money-back guarantee
Company Company Name
Headquarters Headquarters
Founded Founded
Website
BBB URL BBB URL
The company description is available to members. Go Premium for full access to every job and company profile in our remote jobs database, backed by a 30-day money-back guarantee.
