Senior Product Marketing Manager

Job Summary

Driving product marketing strategies in a remote full-time capacity, the Senior Product Marketing Manager will collaborate with product managers and cross-functional teams to develop positioning documents, launch plans, and sales enablement tools that enhance customer engagement and align with overall product goals.

Key responsibilities

• Develop product positioning documents and launch plans that reflect customer needs and competitive advantages
• Create and maintain marketing materials, including messaging maps and sales collateral, to support the sales team
• Collaborate with cross-functional teams to formulate go-to-market strategies and demand generation plans

Required qualifications

• Typically 8 or more years of relevant professional experience
• Bachelor's Degree or global equivalent in a related discipline
• Experience in the healthcare and/or dental industry with a strong foundation in technology (software)
• Knowledge of the Pragmatic Marketing Framework, particularly in product marketing management
• Ability to deliver presentations and influence teams across various levels within the organization