Senior Product Marketing Manager

Job Summary

To support a growing product marketing function, the full-time Senior Product Marketing Manager will own positioning, messaging, and enablement strategies while collaborating closely with sales and marketing teams in a remote environment.

Key responsibilities

• Build and maintain a cohesive product marketing function, ensuring consistent messaging and positioning across verticals
• Develop and execute go-to-market strategies for new product launches, partnering with Product, Sales, and Customer Success teams
• Create enablement resources and training programs to empower the sales team and enhance deal closure rates

Required qualifications

• 7+ years of B2B product marketing experience, preferably in govtech or public sector SaaS
• Proven ability to translate technical products into compelling value stories for diverse audiences
• Experience in building effective sales enablement programs that drive team performance
• Strong understanding of full-funnel marketing strategies, including lifecycle and in-app campaigns
• Familiarity with AI tools and their application in product marketing