Senior Product Marketing Manager

Job Summary

To enhance the go-to-market strategy for educational travel programs, the full-time Senior Product Marketing Manager will develop positioning and messaging frameworks, manage the GTM process for new program launches, and create sales enablement tools to support the Sales team.

Key responsibilities

• Develop and maintain core positioning and messaging for the product portfolio, conducting competitive analysis and audience research
• Own the go-to-market process for new program launches, defining target audiences, channel mix, and success metrics
• Build and maintain a library of sales tools while training Sales teams on new positioning and campaign messaging

Required qualifications

• 5-8 years of product marketing or integrated marketing experience
• Experience in developing positioning and messaging frameworks for a multi-product organization
• Proven go-to-market experience with measurable commercial outcomes
• Strong cross-functional collaboration skills with Product, Sales, and Marketing teams
• Experience in K-12 education, study abroad, performing arts, or consumer services is preferred