Senior Product Marketing Manager
Job Summary
Experienced marketers will find a full-time salaried opportunity as a Senior Product Marketing Manager focused on leading the product marketing strategy for corporate research content, including market segmentation, positioning, and go-to-market strategies, while collaborating with cross-functional teams in a remote environment.
Key responsibilities
- Own product marketing strategy for EBSCO's Corporate Research Content portfolio, driving growth and strengthening market position
- Build expertise across key corporate verticals and use cases, understanding market dynamics and buyer journeys
- Develop differentiated positioning and messaging that connect research content to meaningful business outcomes
Required qualifications
- 5+ years of B2B product marketing or related experience with a track record in market segmentation and go-to-market strategies
- Ability to develop expertise in specialized markets and translate knowledge into actionable marketing strategies
- Strong understanding of B2B buyer journeys and account engagement strategies
- Experience utilizing data to inform marketing decisions and identify opportunities
- Familiarity with generative AI and its application in product marketing effectiveness
Complete Job Description
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