Senior Product Marketing Manager

Job Summary

Experienced marketers will find a full-time salaried opportunity as a Senior Product Marketing Manager focused on leading product marketing strategy for medical research content, defining market segmentation, positioning, and go-to-market strategies while collaborating with cross-functional teams in a remote environment.

Key responsibilities

• Own product marketing strategy for EBSCO's medical research content portfolio, driving growth and market positioning
• Develop differentiated positioning and messaging that clearly communicate the value of medical research content across target markets
• Drive market engagement and pipeline growth through collaboration with Sales and Marketing on segment-specific campaigns and programs

Required qualifications

• 7+ years of B2B product marketing or related experience, with a proven track record in market segmentation and go-to-market strategies
• Strong customer and market orientation with the ability to understand customer needs and workflows
• Familiarity with medical research databases or healthcare technology and an understanding of the medical research ecosystem
• Comfortable using AI-powered tools to enhance market research and product marketing effectiveness
• Exceptional written and verbal communication skills for conveying complex ideas to diverse audiences