Senior Product Marketing Manager

Job Summary

To support a growing technology firm in higher education, the full-time Senior Product Marketing Manager will own product positioning and go-to-market strategy, lead launch planning, and collaborate closely with Sales and Customer Experience teams to drive awareness and pipeline for innovative solutions in a remote environment.

Key responsibilities

• Define and own the positioning and messaging for product lines, leading launch planning for new features
• Develop integrated marketing campaigns and create content that drives product adoption and shapes market perception
• Collaborate with Sales and CX leadership to refine positioning based on customer insights and enable effective go-to-market execution

Required qualifications

• 4-7+ years of B2B product marketing experience, preferably in a growth-stage SaaS company
• Proven track record of owning end-to-end go-to-market motions with demonstrated pipeline and revenue impact
• Experience thriving in a sales-led go-to-market environment and driving cross-functional alignment
• Strong communication and writing skills, with the ability to translate complex product capabilities into compelling messaging
• Familiarity with AI tools to enhance marketing processes and scalability