Senior Product Marketing Manager

Job Summary

Building a product marketing function from the ground up, the full-time Senior Product Marketing Manager will own product positioning, collaborate with cross-functional teams, and translate technical capabilities into compelling narratives for customers in a remote work environment.

Key responsibilities

• Own and evolve positioning for Mimica's products and capabilities, creating differentiated customer-facing narratives
• Partner with Product to define target audiences, messaging, go-to-market strategy, and launch plans
• Research market trends and customer needs to inform product positioning and go-to-market strategy

Required qualifications

• 6+ years of experience in product marketing or a related role within B2B SaaS
• Experience launching new products or features and shaping their positioning from the ground up
• Strong understanding of marketing complex enterprise software across multiple buyer personas
• Excellent written communication skills for creating clear customer-facing messaging
• Strong research and analytical skills to synthesize market and customer insights