Senior Product Marketing Manager
Job Summary
Experienced marketers will find a full-time salaried opportunity as a Senior Product Marketing Manager focused on leading the product marketing strategy for EBSCO's medical research content portfolio, enhancing market positioning, and driving growth through targeted go-to-market strategies.
Key responsibilities
- Own product marketing strategy for medical research content, including segmentation, positioning, messaging, and launch plans
- Develop differentiated value propositions and messaging that communicate the benefits of EBSCO's offerings to key market segments
- Collaborate with Sales and Marketing to create campaigns that drive market engagement, customer acquisition, and pipeline growth
Required qualifications
- 7+ years of B2B product marketing experience with a proven track record in market segmentation and go-to-market strategies
- Strong understanding of customer needs and workflows in the medical and healthcare sectors
- Familiarity with AI-powered tools and their application in product marketing and market research
- Experience in marketing products or services to medical, healthcare, or research-focused organizations
- Exceptional communication skills for conveying complex ideas across various formats and audiences
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