Senior Product Marketing Manager

Job Summary

To lead product marketing strategy for EBSCO's research content and solutions serving corporations, the full-time Senior Product Marketing Manager will define market segmentation, positioning, and go-to-market strategies while collaborating with cross-functional teams to drive growth and engagement.

Key responsibilities

• Own product marketing strategy for EBSCO's Corporate Research Content portfolio, focusing on segmentation, positioning, and inbound marketing approaches
• Build expertise across key corporate verticals, understanding market dynamics, research workflows, and buyer journeys
• Develop differentiated messaging and inbound marketing strategies to attract and nurture priority corporate audiences and accounts

Required qualifications

• 5+ years of B2B product marketing or related experience with a track record in developing market strategies and engaging B2B audiences
• Ability to quickly develop expertise in specialized markets and translate knowledge into actionable marketing strategies
• Strong customer and market orientation with an understanding of B2B buyer journeys and account engagement
• Experience using data to identify market opportunities and inform marketing resource allocation
• Comfortable using generative AI and other AI-powered tools to enhance product marketing effectiveness