Senior Product Marketing Manager

Job Summary

To build and own the product marketing function, the full-time Senior Product Marketing Manager will define ideal customer profiles, lead go-to-market strategies for new product launches, and translate product roadmaps into effective campaigns and content in a hybrid work environment.

Key responsibilities

• Define and own customer segmentation, positioning, and messaging for business and consumer segments
• Lead go-to-market strategy and execution for product launches, coordinating across multiple teams
• Develop messaging frameworks and sales enablement materials to support consistent product positioning

Required qualifications

• 5+ years of marketing experience, with at least 2-3 years in product marketing, preferably in fintech or B2B SaaS
• Proven experience leading cross-functional go-to-market launches and building sales enablement tools
• Strong analytical skills with the ability to interpret funnel metrics and customer research
• Excellent writing and communication skills, adaptable to various audiences
• Experience in cross-border payments, FX, or embedded finance is a strong plus