Senior Product Marketing Manager
Job Summary
To support a growing healthcare technology platform, the full-time Senior Product Marketing Manager will own product launch strategies, develop go-to-market plans, and enhance member engagement while working remotely.
Key Responsibilities
- Own the strategy and execution of high-impact product launches, ensuring speed-to-market and quality
- Build and refine B2B messaging frameworks and enablement materials for enterprise wellness audiences
- Lead user and market research to inform product, messaging, and experience strategies
Required Qualifications
- 5+ years in Product Marketing with experience in growth and enterprise/B2B sectors
- Proven track record of successful product launches across multiple channels
- Experience in developing messaging and enablement materials for enterprise wellness marketing
- Hands-on expertise with user research platforms and building standardized research processes
- Strong background in managing multi-product portfolios and cross-sell strategies
Complete Job Description
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