Senior Product Marketing Manager

Job Summary

To support the success of core and supplemental literacy products, the full-time Senior Product Marketing Manager will develop and execute go-to-market initiatives, collaborate with cross-functional teams, and create high-quality marketing assets in a remote environment.

Key responsibilities:

• Execute product marketing plans for literacy offerings in collaboration with the Associate Vice President of Product Marketing
• Conduct market and competitive research to inform messaging and go-to-market decisions
• Create and deliver marketing assets and playbooks for various channels to support product launches

Required qualifications:

• 5+ years of experience in K-12 core curriculum product marketing within educational publishing or education technology
• Knowledge of the K-12 literacy curriculum market and classroom instruction
• Demonstrated success in executing product marketing initiatives that drive awareness and adoption
• Experience working cross-functionally with Product, Marketing, Sales, and Service teams
• Bachelor's degree required; master's degree preferred