Senior Product Marketing Manager
Job Summary
Driving product positioning and market strategy, the full-time Senior Product Marketing Manager will work remotely to manage competitive analysis, develop messaging, and lead go-to-market initiatives that enhance product visibility and sales effectiveness.
Key responsibilities
- Own positioning and messaging by collaborating with Product and Marketing to articulate solutions for target buyer personas
- Conduct market intelligence analysis to understand buyer behavior and inform sales and marketing processes
- Lead product launches and ensure alignment across Sales, Marketing, Product, and Customer Success teams
Required qualifications
- 3+ years of product marketing experience, with at least 2 years in a market-facing role
- Proven ability to develop effective positioning, messaging, and launch plans across cross-functional teams
- Experience in financial services, fintech, or marketing technology
- Strong analytical skills to track and measure ROI on marketing initiatives
- AI fluency with daily use of AI tools for productivity and innovation in go-to-market strategies
Complete Job Description
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