Senior Product Marketing Manager
Job Summary
To drive growth in consumer digital products, the full-time Senior Global Product Marketing Manager will develop market strategies, lead go-to-market initiatives, and enhance product value through consumer insights and cross-functional collaboration, working remotely or onsite in San Diego, CA.
Key Responsibilities
- Develop expertise in consumer needs and market dynamics to identify growth opportunities
- Lead global go-to-market strategies from product development through launch and optimization
- Design and implement strategies to enhance product value and consumer engagement throughout the product lifecycle
Required Qualifications
- 8+ years of experience in product marketing, particularly in consumer digital products or technology
- Proven track record in driving engagement and lifetime value for health-related products
- Strong experience in positioning, value proposition development, and go-to-market strategy
- Deep understanding of consumer journeys, lifecycle strategy, and digital experience optimization
- Experience leading cross-functional teams in complex, global organizations
Complete Job Description
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