Senior Product Marketing Manager
Job Summary
Experienced marketers will find a remote, full-time opportunity as a Senior Segment Product Marketing Manager focused on developing and executing comprehensive marketing strategies for Geotab's Field Service segment, targeting specialty trade contractors and property maintenance operators.
Key responsibilities
- Lead the development of marketing strategies and mobilize cross-functional teams to align with segment business goals
- Conduct segment-specific research and translate insights into tailored marketing programs and sales tools
- Articulate Geotab's value proposition and partner with sales and product marketing to support growth strategies and product launches
Required qualifications
- Minimum 8+ years of experience in a marketing strategy role, preferably in B2B SaaS or technology organizations
- 3+ years of experience in vertical or segment-specific B2B marketing
- Bachelor's degree in Marketing, Communications, Business, or a related field; an MBA is a plus
- Experience in telematics, fleet management, or connected vehicle technology is advantageous
- Proven ability to conduct segment research and translate findings into actionable strategies
Complete Job Description
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