Senior Product Marketing Manager

Job Summary

Experienced marketers will find a remote, full-time opportunity as a Senior Segment Product Marketing Manager focused on developing and executing comprehensive marketing strategies for Geotab's Public Sector segments, including Public Works, Public Safety, People Transportation, and Public Administration.

Key responsibilities:

• Lead the development of marketing strategies and mobilize cross-functional teams to align with segment business goals
• Conduct segment-specific research and translate insights into tailored marketing programs, messaging updates, and sales tools
• Articulate Geotab's unique value proposition and partner with sales and product marketing to create segment-specific growth strategies

Required qualifications:

• Minimum 8+ years of experience in a marketing strategy role, preferably in B2B SaaS or technology organizations
• 3+ years of experience in vertical or segment-specific B2B marketing with knowledge of industry-specific buyer dynamics
• Bachelor's degree in Marketing, Communications, Business, or a related field; an MBA is a plus
• Experience in telematics, fleet management, or connected vehicle technology is advantageous
• Proven ability to conduct and synthesize segment research and translate findings into actionable strategies