Senior Product Marketing Manager

Job Summary

To support a growing hormonal health company, the full-time Senior Product Marketing Manager will create and own the go-to-market strategies for new product launches, including branding, positioning, and retail expansion, while working remotely with flexible hours.

Key responsibilities

• Build and own the go-to-market strategy for new products, including target audiences and activation across DTC and retail
• Identify customer needs and market trends through research and data analysis to inform product positioning
• Lead each product launch from strategy to execution, ensuring alignment among stakeholders and timely delivery of all launch materials

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred
• 5+ years of experience in product marketing or GTM roles, preferably in retail and D2C/omnichannel environments
• Proven track record of managing end-to-end product launches, including pricing and commercial strategy
• Experience leading retail GTM strategies and developing trade marketing assets
• Ability to analyze data and make informed, data-driven decisions