Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager.

Key Responsibilities:

• Develop and implement comprehensive product marketing strategies including market positioning, competitive analyses, customer segmentation, and penetration plans
• Craft compelling messaging and positioning for services to resonate with the target audience
• Collaborate with cross-functional teams to roll out and communicate changes, enhancements, and feature launches, and develop sales strategy and tools

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• Minimum of 5 years of product marketing experience in a relevant industry
• Exceptional ROI-tracking skills and experience marketing a tech-enabled service
• Familiarity with home care services or related industries is a plus
• Strong project management skills and ability to work well in cross-functional teams