Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager to join their team.

Key Responsibilities:

• Conduct market research, define market segmentation, and develop buyer personas
• Create positioning, packaging, pricing, and launch strategies for K12 solutions
• Collaborate with cross-functional teams to develop sales enablement materials and support go-to-market campaigns

Required Qualifications:

• Bachelor's degree or equivalent experience
• 4-6 years of product marketing experience (SaaS space preferred)
• Experience in marketing to or working with private/independent K12 schools
• Ability to analyze market conditions and competitor trends to optimize pricing
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)