Senior Product Marketing Specialist

Job Summary

A company is looking for a Senior Product Marketing Specialist (B2B SaaS).

Key Responsibilities

• Develop and refine value propositions, messaging, and positioning for the company and its portfolio
• Plan and execute lead generation programs across various channels to drive a qualified pipeline
• Own and scale social media strategy, managing content calendars and driving engagement

Required Qualifications

• 5-10 years of experience in B2B SaaS marketing, focusing on product marketing and demand generation
• Proven ability to drive lead generation and campaign performance
• Strong expertise in product positioning, messaging, and multi-channel campaign execution
• Hands-on experience with tools such as HubSpot, Salesforce, and Google Analytics
• Strong understanding of B2B buyer journeys and conversion funnels