Senior Product Marketing Specialist

Job Summary

Driving product success in a remote capacity, the full-time Senior Product Marketing Specialist will blend strategic storytelling and customer insights to shape product positioning, develop go-to-market strategies, and enhance adoption of the driver app, directly impacting revenue growth.

Key responsibilities

• Define product positioning and lead go-to-market strategies and launches to drive awareness and usage across key driver segments
• Partner with technology teams to translate product updates and feature releases into clear communications for drivers
• Build integrated product marketing plans and develop messaging frameworks that resonate with diverse audiences throughout the driver journey

Required qualifications

• 4+ years of product marketing experience, particularly in messaging, positioning, and go-to-market strategy
• Proven ability to influence outcomes across interdisciplinary teams including Sales, Marketing, and Product
• Strong storytelling skills with the ability to convey complex product capabilities to both technical and non-technical audiences
• Excellent project management skills with experience managing complex initiatives across multiple stakeholders
• A collaborative mindset with the flexibility to thrive in a fast-paced, evolving environment