Senior Programmatic Manager

Job Summary

A company is looking for a Senior Programmatic Manager to oversee the strategy and execution of programmatic advertising campaigns.

Key Responsibilities

• Execute programmatic strategies aligned with campaign objectives and KPIs
• Implement programmatic best practices across campaigns, including setup, targeting, optimization, and reporting
• Collaborate with cross-functional teams to ensure seamless integration of programmatic efforts

Required Qualifications

• 4+ years of experience in programmatic advertising
• Strong understanding of Demand-Side Platforms (DSPs) and audience targeting methodologies
• Proven track record of executing successful programmatic campaigns across various formats
• Experience in data analysis and optimization of programmatic campaigns
• Industry experience in B2B SaaS/Tech, Retail, Health & Fitness, or CPG & Beverage is preferred