Senior Programmatic Media Analyst

Job Summary

A company is looking for a Senior Analyst, Programmatic & Retail Media.

Key Responsibilities:

• Support the execution and optimization of programmatic and retail media campaigns across DSPs and retail media platforms
• Analyze campaign performance and prepare reporting and insights to support internal teams in client communications
• Collaborate with internal teams to surface insights and optimization opportunities based on campaign performance

Required Qualifications:

• Bachelor's degree in Marketing, Business, or a related field
• 2-4 years of experience in programmatic media, including hands-on DSP management
• Strong understanding of programmatic metrics, audience segmentation, and optimization strategies
• Ability to interpret performance data and provide actionable insights to improve campaign performance
• Collaborative mindset, engaging cross-functional teams to share findings and drive performance improvements