Senior Programmatic Media Lead

Job Summary

A company is looking for a Senior Performance Marketer, Programmatic Media Lead.

Key Responsibilities

• Own DSP management, including audience strategy, bidding approach, and performance optimization
• Develop a long-term global scaling roadmap, identifying growth opportunities across markets and channels
• Drive rigorous measurement practices and build relationships with platform partners to unlock new opportunities

Qualifications

• Deep understanding of DSPs and auction dynamics
• Demonstrated success managing full-funnel programmatic campaigns with measurable impact
• Strong analytical skills with proficiency in incrementality testing and performance diagnostics
• Advanced experience with key programmatic platforms and ad tech components
• Ability to interpret data and translate insights into actionable optimizations