Senior Programmatic Media Lead

Job Summary

A company is looking for a Senior Performance Marketer, Programmatic Media Lead.

Key Responsibilities

• Own DSP management, including audience strategy, bidding approach, and performance optimization
• Develop a long-term global scaling roadmap and manage forecasting, budget allocation, and performance reporting
• Drive measurement practices, build relationships with platform partners, and develop programmatic playbooks

Qualifications

• Deep understanding of DSPs and auction dynamics
• Demonstrated success in managing full-funnel programmatic campaigns
• Strong analytical skills with proficiency in incrementality testing and attribution models
• Advanced experience with key programmatic platforms and ad tech components
• Cross-functional leadership experience with analytics, product, engineering, and finance teams