Senior Publisher Direct Specialist

Job Summary

Autonomously developing and executing effective media strategies, the full-time Senior Publisher Direct Specialist will manage holistic media considerations, collaborate with cross-functional teams, and ensure seamless execution of media campaigns while optimizing performance and reporting.

Key responsibilities

• Lead media considerations across endemic partners and channels, utilizing direct and programmatic buying methods
• Manage campaign performance, ensuring accurate data tracking and reporting, and drive optimizations based on insights
• Build and maintain strong relationships with media partners, facilitating communication and supporting innovative client opportunities

Required qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• 5+ years of experience managing direct-to-publisher digital campaigns across various formats
• Familiarity with MediaOcean (Prisma) or comparable media buying software
• Proficient in Microsoft Office programs, including Outlook, Excel, PowerPoint, and Word
• Ability to mentor and coach junior team members, providing guidance and training