Senior Publisher Strategist

Job Summary

Experienced media strategists will find a full-time opportunity as a Senior Publisher Direct Strategist, responsible for autonomously developing and executing media strategies that align with client goals, while collaborating with various teams to deliver innovative media solutions.

Key responsibilities

• Lead holistic media consideration across endemic partners and channels, utilizing both direct and programmatic buying methods
• Manage the end-to-end RFP process, including vendor outreach, proposal evaluation, and negotiations
• Analyze and report on campaign effectiveness, ensuring accurate data tracking and optimization across channels

Required qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• 5+ years of experience managing direct-to-publisher digital campaigns across various formats
• Familiarity with MediaOcean (Prisma) or comparable media buying software
• Proficient in Microsoft Office programs, including Outlook, Excel, PowerPoint, and Word
• Ability to mentor and coach junior team members, providing guidance and training