Senior Retention Campaign Manager

Job Summary

Leading the planning, execution, and optimization of global Retention Marketing campaigns, the full-time Senior Retention Campaign Manager will manage the Email and SMS campaign calendar, develop strategies and creative briefs, and coordinate cross-functional deliverables in a remote environment.

Key responsibilities

• Own and maintain the localized Email and SMS campaign calendar, ensuring alignment with business objectives and regional priorities
• Develop campaign strategies and execution plans for various retention campaigns, overseeing end-to-end campaign execution
• Monitor campaign performance and key retention KPIs, delivering actionable insights for future campaign optimization

Required qualifications

• 8+ years of experience in retention, CRM, email marketing, or campaign management within an eCommerce environment
• Proven experience managing end-to-end marketing campaigns, including planning and cross-functional coordination
• Strong understanding of Email and SMS marketing best practices and customer lifecycle marketing
• Experience with Email Service Providers (ESPs) and SMS marketing platforms; familiarity with Klaviyo and Attentive is a plus
• Analytical mindset with experience interpreting campaign performance and customer insights for optimization opportunities