Senior Retention Marketing Manager

Job Summary

A company is looking for a Senior Manager, Retention Marketing to lead retention strategy and performance across the customer lifecycle.

Key Responsibilities

• Own retention performance across the customer lifecycle, including engagement, renewal, and win-back
• Manage and develop channel owners across email, social, direct mail, and reputation
• Partner with various teams to identify and address drivers of churn and customer experience issues

Qualifications and Requirements

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
• 7+ years of experience in lifecycle, retention, or email marketing, with at least 2 years in a people management role
• Strong understanding of customer lifecycle marketing, segmentation, and personalization
• Proven experience leading and developing high-performing marketing teams
• Experience working with email marketing platforms and customer data