Senior Retention Marketing Specialist

Job Summary

Strategically managing a portfolio of high-growth DTC brands, the remote Senior Retention Marketing Specialist will drive the execution and evolution of email and SMS marketing strategies while leading campaign performance analysis and fostering strong client relationships.

Key responsibilities

• Create, manage, optimize, and report on email and SMS marketing campaigns that align with client objectives
• Develop and implement measurement strategies to track performance and deliver actionable insights
• Analyze customer and campaign data to uncover strategic opportunities and guide marketing decisions

Required qualifications

• 3+ years of experience as a digital strategist or marketer, either agency or client-side
• Hands-on experience with email and SMS marketing; strong knowledge of retention strategies
• Proven ability to develop and implement marketing strategies that deliver measurable results
• Strong analytical skills with the ability to translate data into compelling narratives and strategy
• Demonstrated success in managing and growing long-term client relationships