Senior Search Strategist

Job Summary

To drive impactful search marketing strategies, the full-time Senior Search Strategist will develop and execute SEM and paid search campaigns, conduct keyword research, and analyze performance metrics while working remotely.

Key responsibilities:

• Develop and execute effective SEM and paid search strategies that align with clients' goals
• Conduct in-depth keyword research and oversee paid search campaigns, including budget management and performance tracking
• Collaborate with internal teams to optimize landing pages and user experiences for improved conversion rates

Required qualifications:

• 5+ years of experience in SEM optimization and digital marketing in an agency or in-house environment
• Expert knowledge of Google Ads and hands-on experience building and managing PPC campaigns
• Strong analytical skills with the ability to utilize Google Analytics and reporting platforms
• Exceptional communication skills for presenting strategic recommendations and campaign performance
• Creative thinker with strong time management and organizational skills