Senior Segment Marketing Manager

Job Summary

A company is looking for a Senior Segment Marketing Manager

Key Responsibilities:

• Campaign Execution: Develop and run multi-touch, multi-channel campaigns to generate leads and revenue for the Enterprise segment
• ABM Strategy: Implement personalized marketing efforts for key target accounts and buying committees
• Channel Management: Execute campaigns across various channels to optimize ROI

Qualifications:

• 5-7 years of experience in marketing roles, focusing on demand generation and segment marketing in the Enterprise segment
• Results-oriented with a proven track record of successful campaign execution and collaboration with sales teams
• Experience in applying ABM strategies and utilizing marketing technologies such as Salesforce and Marketo