Senior SEM Analyst

Job Summary

Leading the strategy and optimization of paid search campaigns, the full-time Senior SEM Analyst will manage client portfolios, mentor junior team members, and collaborate with cross-functional teams in a remote work environment.

Key responsibilities

• Lead implementation, management, and optimization of paid search campaigns, including advanced keyword research and audience targeting
• Execute ongoing campaign optimizations to improve key performance indicators (KPIs) such as CTR, CPC, and conversion rates
• Mentor and support onboarding of SEM Analysts while developing training materials and conducting team workshops

Required qualifications

• 5+ years of experience managing digital advertising campaigns, particularly in paid search
• Strong expertise in Google Ads, including campaign strategy, optimization, and reporting
• Google Ads Certification (Search required; Display preferred)
• Experience managing multiple client accounts simultaneously, preferably in an agency setting
• Strong analytical mindset with the ability to translate data into actionable insights