Senior SEM Analyst

Job Summary

Leading the strategy and optimization of paid search campaigns, the full-time Senior SEM Analyst will manage a diverse portfolio of clients while mentoring junior team members in a remote work environment.

Key responsibilities

• Implement, manage, and optimize paid search campaigns, with potential expansion into display and other paid media channels
• Conduct advanced keyword research, audience targeting, and competitive analysis to inform campaign strategy
• Analyze campaign performance using Google Ads and Google Analytics to identify trends and opportunities for improvement

Required qualifications

• 5+ years of experience managing digital advertising campaigns, focusing on paid search
• Strong expertise in Google Ads, including campaign strategy, optimization, and reporting
• Google Ads Certification (Search required; Display preferred)
• Experience managing multiple client accounts simultaneously, preferably in an agency setting
• Proven ability to mentor or train team members