Senior SEO and Web Specialist

Job Summary

A company is looking for a Senior SEO & Web Specialist responsible for leading SEO and web content initiatives across multiple brands.

Key Responsibilities

• Define and execute SEO and Generative Engine Optimization (GEO) strategies across digital properties
• Develop and implement SEO-driven content plans and optimize web content based on performance data
• Build and maintain website pages using WordPress, ensuring alignment with SEO and accessibility standards

Required Qualifications

• Bachelor's degree in Marketing, Business, Information Technology, or a related field, or equivalent experience
• 5+ years of experience in SEO, web content management, or digital marketing roles
• Demonstrated ownership of SEO strategy with hands-on CMS execution
• Strong hands-on experience with WordPress and Gutenberg block-based editing
• Deep understanding of SEO fundamentals and content optimization best practices