Senior Site Optimization Specialist

Job Summary

Experienced digital marketers will find a full-time remote opportunity as a Senior Site Optimization Specialist, responsible for developing and executing paid search strategies to enhance visibility and performance across various platforms while driving customer engagement and retention.

Key responsibilities

• Drive continuous campaign improvements through KPI analysis and optimization techniques
• Create, launch, test, and optimize Paid Search, P-Max, and Shopping campaigns on Google and Bing
• Collaborate with internal teams to ensure cohesive marketing strategies and manage budgets effectively across paid search channels

Required qualifications

• BA/BS or equivalent experience
• 5+ years of professional experience with Paid Search and Shopping campaigns on Google and Bing
• Proficiency in Adobe Analytics and PBI, with strong analytical and reporting skills
• In-depth knowledge of paid search platforms, including Google Ads and Microsoft Ads
• Experience with keyword research, ad copywriting, and landing page optimization