Senior Social Measurement Lead

Job Summary

Building a best-in-class social media measurement strategy, the full-time Senior Social Measurement Lead will define frameworks and KPIs, elevate reporting into strategic narratives, and drive insights to optimize social performance, all while working remotely.

Key responsibilities

• Define and standardize Airbnb's social measurement strategy across platforms and regions
• Elevate reporting into strategic storytelling that connects social performance to marketing goals
• Lead a global test-and-learn agenda to identify growth levers and optimize content performance

Required qualifications

• 15+ years of experience in social analytics, marketing measurement, or digital strategy
• Deep expertise in organic social and influencer measurement, including familiarity with analytics tools
• Strong analytical skills with experience in data querying and dashboarding (e.g., SQL, Excel)
• Proven ability to translate complex data into compelling narratives for cross-functional teams
• Demonstrated proficiency with AI tools for analytical work and dashboard creation