Senior Social Media Manager

Job Summary

Experienced marketers will find a remote, full-time opportunity as a Senior Social Media Manager, responsible for owning the organic social strategy for MasterClass Certificates, managing content across platforms like LinkedIn, Instagram, and YouTube, and collaborating with cross-functional teams to enhance brand engagement.

Key responsibilities:

• Own the end-to-end organic social strategy and execution for MasterClass, from campaign kickoff to optimization
• Develop and manage social content tailored to LinkedIn, Instagram, and YouTube, focusing on professional audiences
• Utilize social performance data and audience insights to refine content strategies and communicate recommendations to stakeholders

Required qualifications:

• 7+ years of experience managing organic social for a recognized brand with a focus on audience engagement
• Deep expertise in LinkedIn, Instagram, and YouTube, particularly for professional content
• Ability to balance strategy with hands-on execution in a fast-paced environment
• Data-driven mindset to inform content and strategy based on performance insights
• Strong cross-functional collaboration skills, with a keen understanding of internet culture and trends