Senior Social Media Planner

Job Summary

To support dynamic media initiatives, the full-time remote Senior Social Media Planner will manage paid advertising planning, buying, and optimization across multiple platforms while collaborating with teams to enhance campaign performance.

Key Responsibilities

• Assist in planning, buying, and optimizing social media advertising campaigns, including quality assurance and performance adjustments
• Conduct regular performance check-ins with the Social Supervisor and recommend strategic adjustments based on insights
• Partner with media planning, buying, and analytics teams to develop research-based campaign strategies that drive client business impact

Required Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field (preferred)
• 3+ years of experience in social media management with a proven track record of growing social media accounts
• Strong experience with social media management tools and analytics platforms
• Deep understanding of social media platforms, content creation, and digital marketing trends
• Experience in the pharmaceutical or healthcare industry is required