Senior Social Media Specialist

Job Summary

Driving innovative social media strategies, the full-time Senior Social Media Specialist will create engaging content, collaborate with cross-functional teams, and enhance community engagement in a remote environment.

Key responsibilities

• Create high-quality, platform-native content across various formats, leveraging storytelling techniques from consumer brands and media
• Act as a subject matter expert to drive content strategy that aligns with the objectives of multiple teams, including demand generation and product marketing
• Engage with customers and influencers on social media channels while experimenting with new tactics to grow the audience and enhance community interaction

Required qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Media, or a related field
• 3-5 years of experience in social media, content creation, or digital media, preferably in consumer brands or media
• Proven ability to create and publish content independently, including shooting, editing, and writing
• Deep understanding of social media platforms and audience behaviors, particularly on LinkedIn, X/Twitter, Instagram, YouTube, Reddit, and TikTok
• Exceptional copywriting and storytelling skills with a range of tones and proficiency in social media management and content creation tools